One billion people already go to Facebook groups. Approximately 10% of them go to groups that Facebook has recognized as “very significant,” communities that “immediately become the most important part of someone’s activity on Facebook.”
Since people who prefer a brand want opportunities to be more interactive than is possible through a Facebook page, recently, Facebook has made it easier for companies to create their own Facebook groups.
Page groups allow companies to set up “fan clubs and groups centered on their super fans.”
The “super fans” are a group to which any company should be interested in point mainly because they help you buy Facebook video views.
By allowing those loyal followers of the brand to interact with each other and with the brand itself, the groups create a powerful ecosystem in which members forge meaningful connections with their business.
And those connections between customers and fans are more important than ever in buying facebook video views.
Facebook vs. Groups Facebook pages
A Facebook page is actually a Facebook profile for your company.
As Facebook says, ” Facebook pages allow public figures, companies, businesses, and other items to create an official and public appearance on Facebook. ” Only official label representatives can create a Facebook page for that industry.
The groups, on the other hand, “allow people to come together around a common cause, problem or activity to organize, express objectives, discuss problems, publish photos and share relevant content.”
Anyone can form a group, which suggests that even if you have not created a Facebook group, there may already be a group linked to your brand.
If there are already groups related to your business, you should get committed to keep an eye on the discussion, learn from what people are speaking about you, and help give a brand perspective.
You can even discover some potential ideas for the development of new products. (Later we will find more details on how to find and join existing groups).
But you should also create your official group as the meeting place for fans on Facebook, so you can develop those links in a context that gives you more comprehensive control.
How to build a Facebook group?
The exact method of forming a Facebook group requires only a few clicks. The hardest job is to make decisions about the purpose of your group and the best way to support it through the various options available.
Here is how to start:
- Open the “create a group” window
Log in to your brand’s Facebook page and click on the plus icon (…) at the far right of the menu bar below the cover photo, then select Create group.
- Choose a name for your group
You want this to be easily recognizable as connected to your business, and that conveys what the group members will get from the group that they cannot get by following their Facebook page.
Have in mind that you can build multiple groups to embrace different aspects of your business or other customer groups, so you don’t need to try to get your first group a “catch-all.”
- Invite some members
Just like nobody wants to be the first to arrive at a party, nobody wants to be the first person to enter a Facebook group. Ask some colleagues, agents, or friends to start recording the news.
You can also contact some of the most active participants on their Facebook page and let them know that you are creating a group that they would love to be part of.
You can choose to personalize your invitation with a note; This is a good way for people to know why they are inviting them to the group and how they can benefit from participation. Click on the paper icon in the lower right corner of the invitation box to add your note, which will be sent to all guests.
- Select the level of privacy for your group
You have three privacy choices: public, closed, or secret.
An unrestricted group is precisely what it sounds like. It is completely visible to everyone, and anyone can participate without being recognized.
However, it is the easiest type of group for users to join and, therefore, can grow rapidly.
In a closed group, publications are only visible to members, so there is a feeling of being included in an independent community.
The group itself seems in Facebook quests, and the information and list of features are visible to anyone on Facebook.
An existing member or administrator must approve all new membership applications of the group.
A secret group offers the same privacy after a closed group, with an additional level of stealth: the group does not appear in Facebook searches.
There is no suitable type of group for all companies. If you want to encourage a lot of public discussions, a public group could be your best bet.
If your business relates to an area of life that people consider personal or private, you may want to consider a closed group so that people feel comfortable sharing thoughts that they might not want to be publicly visible.
A secret group might even be a good option, if your goal is to offer a super-exclusive online meeting place for premium members of your subscription site, for example.
Once you have selected your privacy level, click Create.
- Customize your group
Your Facebook group is already up and running, but it’s quite basic. You will have to customize it to be an attractive place for potential group members to meet online and give you some credibility. That’s how:
Add a description: create an attractive explanation of what the group is about. Remember that this information is publicly visible to public and closed groups.
Add some tags: these tags work as keywords that will help your group appear in the search.
Add locations: If your group is linked to a specific geographic area (or several), you can indicate it here. If not, you can choose to mark your group as “global.”
- Start posting
Start the discussion with some of your publications and encourage your colleagues, employees, and friends also to publish. Once the discussion begins, the conversations will begin to be more organic.
You may want to post a post at the top of the group to provide additional information that you do not want to include in the public description (for example, rules for participation in the group).